Frederick Robin graduated with a Bachelor of Music degree in composition from Concordia College in 2024 and is the founder of Studio FSR, an innovative olfacto-musical lifestyle label established in 2016. Robin serves as the strategic director for Studio FSR, orchestrating the company’s creative direction and strategic vision.
Studio FSR evolved from its origins as a sensitive skin care soap company to a trailblazer in olfacto-musical concepts. Studio FSR creates revolutionary olfacto-musical goods that capture the emotional power of haute parfumerie and new music to intensify human connection. Studio FSR actively participates in regional and national events, workshops, and festivals and has more than 120 collaborative partnerships spanning hospitality, restaurant, and retail sectors nationwide.
In this session, Robin will describe the process Studio FSR uses to develop new products and find product-market fit with their olfacto-musical Composed Candles. Participants will then engage in a workshop to create a candle that includes a microchip connected to an AI music generation website, enabling students to create olfacto-musical products similar to Studio FSR.
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Marin Wilts graduated from Concordia College in 2021 with a Bachelor of Arts degree in music and a concentration in business. As a member of the band Golden Age with Max Mona '21, Wilts achieved notable success with more than a million streams on Spotify. After earning her master’s degree in songwriting and production from Berklee College of Music in New York City, Wilts now teaches songwriting at Arizona State University.
In this session, Wilts will share how she used her entrepreneurial mindset to turn her musical passion into a career. As an independent musician and educator, Wilts will guide students through the essentials of turning their own passions into careers by building effective collaborations, identifying income streams, and growing a brand that attracts a following.
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