As a social media community manager for Starbucks, it’s 2012 alumna Maren Hamilton’s job to drive meaningful engagements with customers. Her career has taken her from an internship at Flint Group in Fargo to Zulily, an enormously popular online retailer, and now to the world’s best-known brand in coffee. While successfully navigating the shifting currents of the digital world, Hamilton has learned what it takes to establish a career in social media marketing.
If you’re hoping to work as a social media professional, here are her tips on getting there:
Look for an internship where you can really get your feet wet. Learn about working in marketing and advertising – there are so many career paths in these fields.
Don’t be afraid to approach a company that doesn’t have an opening. Also, don’t rule out unpaid internships. The experience you’ll gain may far outweigh an intern’s salary.
Establish your brand
Make sure you’ve established your personal brand on social media. Potential employers will Google you, so be sure you have an accurate and professional representation online. Not just on LinkedIn, but every public social media account.
Be an early adopter
Try new apps, experiment with new features – do anything you can to experience social and mobile apps as they’re launched.
Maren Hamilton is a social media community manager at Starbucks where she focuses on driving meaningful engagements that fuel channel growth and positive sentiment. She's also a student at the University of Washington earning her Master of Communication in Digital Media degree. After hours, you can find her riding her bike, getting crafty or enjoying a good cider.
Laura Caroon '06 is a content strategist at Concordia College.