Advertising executive Fay Ferguson ’73 and her longtime business partner, McGhee Osse, will play a key role in influencing voters as the nation prepares to elect its next president in 2016.
Ferguson is co-chief executive officer of Burrell Communications Group based in Chicago and Los Angeles. The agency was tapped by Hillary Clinton’s campaign to develop advertising targeted to African-Americans. The assignment includes varied forms of media, including television, radio, print and digital.
“This electrifying news affected our company in a matter of seconds – from the mailroom to the executive suite, excitement and joy filled the agency in anticipation of helping impact this historic election,” Ferguson says.
Ferguson’s agency has more than 40 years of experience in marketing to general and multiracial audiences. Its client roster, award-winning communications and strong commitment to the African-American community were integral to winning the account, says Ferguson, who serves on Concordia’s Board of Regents.
Examples of the agency’s work include:
- The Burrell Fatherhood Initiative, which celebrates African-American dads who play an active role in their children’s lives;
- The Burrell “Black Is Human” Campaign gives voice to young, black boys who face violence on a daily basis and, consequently, deliberate on “if I grow up” versus “when I grow up”;
- McDonald’s 365Black Campaign that celebrates achievements in the African-American community year-round.
Erin Hemme Froslie '96 is a freelance writer and editor.