This small group course will enable participants to speak and present with purpose, poise, precision, and persuasion to articulate vision, sell ideas “up,” and ensure action. Participants will learn to not only structure compelling content to invite audience interaction, but also present clearly, concisely, and confidently from PowerPoint slides - standing or sitting, formally or informally, to any size audience.Dates + Registration
Who Should Attend?
Mid-career managers who must present to friendly or hostile stakeholders, in a concise, compelling, persuasive, engaging manner
Experienced instructors will use proven skill-building modules, videotape, and extensive small group coaching to ensure participants can:
- Project a strong, comfortable presence in front of an audience
- Engage the audience with appropriate eye contact, physical energy, and body language
- Increase vocal impact through tone, inflection, pacing, and pausing
- Structure a persuasive or informative talk for executive audiences
- Analyze the audience and develop succinct key messages and support points
- Organize information around a clear storyline
- Prioritize information and give the appropriate level of detail
- Build in stories, analogies, and examples to bring ideas to life
- “Think on your feet” providing concise answers to questions during or after the presentation
- Handle challenging questions and interruptions with poise
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|DAY 1: 8:45 a.m.-5p.m.|
|8:15 a.m.||Breakfast (Provided)|
The coaches will outline the program agenda and outcomes
|9-10 a.m.||Benchmark Presentation
(Videotaped exercise in 2 taping groups of 8 participants each)
We begin the day by recording each participant giving a brief presentation. Participants learn what they’re doing well and what issues are getting in the way of their message. After a facilitated feedback session, participants view their video recording privately. They set personal goals for improvement.
|10-11 a.m.||Transforming Your Presence: Connect with the Audience
Participants learn and practice techniques to overcome nervousness and project confidence. They learn that presenting is a two-way dialogue with the audience, and practice connecting with and engaging each listener.
|11:10 a.m.-12:15 p.m.||Transforming Your Presence: Energy, Body language, Gestures, and Expression
(Videotaped exercise in 2 taping groups of 8 participants each)
Participants will learn how to use their physical energy to project a strong, dynamic presence in front of the room. They will practice skills using storytelling techniques.
|12:15 -1 p.m.||Lunch (Provided)|
|1-2 p.m.||Presenting Visuals Effectively: Guiding the audience
Instructors will show participants the most effective way to lead an audience through various types of visual aids. Participants will practice delivering crisp, clear messages from PowerPoint slides.
|2-2:45 p.m.||Structuring Your Presentation
Participants will learn to analyze their audience, determine the key message and storyline, and quickly organize materials for two different types of presentation – persuasive and informative – using the MacKenzie Brown formats. They learn how to prioritize information; choose the appropriate level of detail for senior audiences; and prove their persuasive case with facts, data, case studies and examples.
|2:45-3:30 p.m.||Individual Preparation and Working Break
Participants will create or tweak the first 3-4 slides of their 5-minute business presentation during the class session.
|3:30-5:30 p.m.||Coached Practice Sessions in two separate groups
Each participant will present their 3-4 slides to the small group, and practice their delivery skills. The coach will facilitate in-depth feedback, reinforce each participant’s progress and identify development areas.
|5:30 p.m.||Networking event|
|Overnight Assignment||After each session, the coach will wrap and instruct participants to complete their 5-minute presentation before Day 2.|
|DAY 2: 9 a.m.-5 p.m.|
|9-9:15 a.m.||Skills Review and Breathing Techniques
Coaches will introduce objectives for Day 2. Participants learn how to support the speaking voice and improve vocal projection.
|9:15-9:40 a.m.||Translating Skills to Various Arenas
Coaches will discuss participants’ presentation arenas and show them how to translate the skills learned on Day 1 to seated meetings, hard copy presentations, large-audience settings, conference calls, and video-conferences.
|9:35-10:20 a.m.||Dress Rehearsal
Each participant will practice their 5-minute presentation in small groups. The rehearsal serves as a content check and a final chance to work on the presentation content & flow.
|10:30 a.m.-12:30 p.m.||Formal Presentations – Videotaped
Each participant will now present their complete presentation to their group, and receive extensive coaching and feedback.
|1:30-2:15 p.m.||Q&A Techniques
Participants will learn how to come up with and give clear, concise responses to audience questions. They learn to control the pacing of audience questions, and control the group dynamics of the room.
|2:15-2:45 p.m.||Handling Tough Questions and Objections
Participants will learn how to handle audience objections with poise and bridge back to their message.
|2:45-3 p.m.||Handling Interruptions Briefing
Participants will learn how to handle interruptions during their presentation.
|3:15-4:15 p.m.||Handling Interruptions Final Taping (recorded on video)
In this final presentation, we challenge participants to use all their new skills to stay focused, handle the audience, and communicate their message in a high-stakes arena. We will record each presentation on video.
Presenters will view their video privately, and watch to see how they have improved during the program. They’ll see themselves projecting a strong presence, communicating clear messages, and handling the audience interaction.
|4:15-4:30 p.m.||Wrap Up
The instructor will review the program deliverables and help participants establish a personal reinforcement plan. Each participant will set specific goals before leaving.
To reinforce skills after the workshop, participants may choose to review their personal video with Dr. Larson-Casselton on an appointment basis. We further recommend reading workshop materials, and following through with personal follow-up plan established during the course.
No later than one week prior to the course, participants will receive an email from the instructor requesting submission of a pre-program questionnaire that describes current presentation skills, typical presentation arenas, and goals for attending the program. This will enable us to tailor the program to specific needs.
Participants should bring their own laptop computer to the program with a 5-minute business presentation in PowerPoint. During the class session, they’ll refine the presentation content, and use it to practice delivery skills. We ask participants to focus on a persuasive presentation recommending a business solution or articulating their vision. Prior to the program, the instructor will reach out with further guidance.
There will be a one-to-two-hour homework assignment to complete the presentation overnight between day one and day two of the program.
Jean T. Brown - Partner, MacKenzie Brown, LLC
Jean T. Brown has provided dynamic leadership and communication coaching to a diverse group of professionals for 16 years in utilities, financial services, healthcare, energy, real estate, media, management consulting and legal, industries. Clients include PSEG Utilities, Goldman Sachs & Co., Medtronic, and Stanford University. She coaches senior executives to help them enhance their leadership presence and impact. Brown is a graduate of Dartmouth College with an MBA from Wharton, University of Pennsylvania. Prior to her coaching career, she spent many years in the theater, and nine years in advertising and consumer marketing. At J. Walter Thompson and D’Arcy, Masius, Benton & Bowles, Brown rose to senior vice president, account director working on well-known consumer brands. She augmented her business career with a successful internet-based retail organization that she helped to build and sell to investors. Over the past 11 years with Mackenzie Brown LLC, she has successfully assisted high-level executives to “tell their story” concisely and persuasively in both writing and speaking.
Dr. Cindy Larson-Casselton - Chair and professor of Communication Studies, Concordia College
Dr. Cindy Larson-Casselton is associate professor of communications at Concordia College with Ph.D. and M.A. in communications. Dr. Larson-Casselton has 25 years of experience coaching advanced public speaking, forensic speaking, and health communication and was one of the primary leaders in building Concordia’s national award winning debate team.
I learned so much more than I was expecting. It’s not just a persuasive speaking class; it’s something you can use while dealing with difficult situations by using the practice activities, translating to more confidence.”
- April Dennis, Marketing Director, Pedigree Technologies
I gained specific skills to improve my projection and expression as a speaker. Seeing myself on videotape provided an eye-opening look at what I need to work on. There is no mystery about what my priorities should be or how to go about getting to my goal.”
- Tami Rust, Relationship Manager, YWCA
I was delightfully surprised that so much focus was put on breathing and voice skills. I will carry these new habits with me throughout life."
- Clint Howitz, CEO, dogIDs
I know I learned A LOT of techniques in the two-day persuasive speaking class. Several things are going to take practice to become habit. Really appreciate the model to clarify messages to a more focused presentation vs. the whole load of hay!"
- Gerri Leach, Executive Director, Jail Chaplains