Meghan Casey has carved a path of her own in a field that didn’t exist when she graduated from Concordia.
The 1995 grad is now enjoying life as a newly published author and lead content strategist for Brain Traffic, a top content strategy firm headquartered in Minneapolis.
When choosing a major at Concordia, Casey factored in some wise advice from her brother: “No matter what you end up doing in life, knowing how to write will be important.”
Turns out, he was right.
Casey, a writing major, said she always pictured herself working in the nonprofit sector. But her career path took some twists and turns in a more surprising direction: into the digital world of marketing and branding. Starting with writing pamphlets on health issues straight out of college, her connections and budding branding expertise led her to a public relations role at Weber Shandwick, and eventually working on the launch of a new intranet site for Ameriprise Financial.
Just as she was ready for a change, Casey ran into Kristina Halvorson, CEO of Brain Traffic, whom she had worked with as a consultant in the past. Halvorson offered Casey a job on the spot as a writer. Soon she was helping companies figure out what to write – finding out who their audiences are and articulating why they should care about their products. Heavyweight clients including retail, power, grocery and financial services companies come to Casey and her colleagues at Brain Traffic for help creating better customer experiences with their brands.
“It’s important to take your communication skills seriously,” says Casey, “especially in the digital world.”
Get more of Casey's advice and branding wisdom in her book "The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)."