Social Media Content and Suggestions

Social Media Promotional Plan with Examples

Before and during The Concordia Choir tour we need your assistance informing Facebook and Twitter networks about our performances. Your efforts can make a significant impact on the buzz surrounding the tour. This is Street Team power in its purest form! Below is our plan with examples to help your efforts.

Facebook

Events coming soon!

Select and join your tour city-specific Facebook event after it is created.

If you don't live along the tour route, join the general 2020 Choir Tour Facebook event.

Goal
Reach your personal connections to expand Concordia Choir fans and encourage attendance at tour concerts.

What to do
Expose your Facebook network to The Concordia Choir and its offerings.

How to do it

• Share photo albums and relevant tour events
• Share links to Concordia Choir website, Twitter/Instagram pages, related articles, etc.
• Suggest the Concordia Choir fan page to friends and invite them to the concert nearest you
• Tag the Concordia Choir fan page in all posts related to the tour
• Update your status with interesting Concordia Choir tour facts

Action items:

• "Share" videos, photo albums, etc. that posted on the Concordia Choir Fan Page, and add your own commentary such as: Check out this great video about the upcoming Concordia Choir tour!
• Visit The Concordia Choir YouTube page for great videos to share
• Send an invitation to the event created for the concert nearest you with an enthusiastic message such as: Mark your calendars for this great concert

Twitter

Goal
Reach local audiences throughout the tour area to encourage attendance at concerts

What to do
Tweet relevant, interesting, enthusiastic messages about the upcoming Concordia Choir tour

How to do it

• List date and venue of event
• Tidbits about the choir
• Links to Facebook page, specific Facebook items such as photo albums, Concordia Recordings website, etc.
• Links to pre-tour videos
• Mentions of @ConcordiaChoir
• Mentions of local press coverage with links
• ALWAYS USE HASHTAG #cctour20

Example tweets:

• Mark your calendars, #Naples! The @ConcordiaChoir will be at Moorings Presbyterian Church Fri., March 6 at 7 pm ConcordiaTickets.com #cctour20
• 1,989 miles. That's how far @ConcordiaChoir will travel to perform in Pompano Beach, Fla. You don't want to miss it. ConcordiaTickets.com #cctour20
• Yep, that's right. @ericwhitacre has called the @ConcordiaChoir "MUST SEE." ConcordiaTickets.com #cctour20
• Are you attending? I am. ConcordiaTickets.com #Atlanta #ConcordiaChoir #cctour20
• Seventy-two. The number of students ready to sing music to your ears. Find out where you can hear them: ConcordiaCollege.edu/ChoirTour
• For the most up-to-date info about @Concordia_MN’s choir tour, follow @ConcordiaChoir and check out @Facebook ConcordiaTickets.com #cctour20

Additional short-form content for your use

TALKING POINTS
TWITTERING POINTS

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http://www.kingssingers.com/p/cds-aand-dvds/high-flight-*-choral-music-by-whitacre,-lauridsen-and-chilcott/sigcd262.html

Perhaps the world finest's a-cappella ensemble The King's Singers join forces with The Concordia Choir - one of the USA's best collegiate groups - to perform works by world-class choral composers Eric Whitacre, Bob Chilcott and Morten Lauridsen.

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The Concordia Choir is featured in the 2016 Emmy-award winning Concordia Christmas Concert 'Gather Us In, O Child of Peace' as seen by 95 million households

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Eric Whitacre online quote:

The Concordia Choir, one of my all-time favorite groups, begins their East Coast/Mid-West tour next week. If any of their concerts are near you, you MUST see them - it's an unforgettable experience.
Posted on February 7, 2011 at 8:48 pm

ADAPTED
If any of their concerts are near you, you MUST see them - it's an unforgettable experience. - Eric Whitacre

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The Concordia Choir is the only American college choir to record with The King's Singers.

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René Clausen, conductor of The Concordia Choir, has written over 120 commissions and sold over a million choral octavos.

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Watch this video of The Concordia Choir, viewed over 400,000 times!

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Paul J. Christiansen, son of F. Melius Christiansen, conducted The Concordia Choir for 49 years.

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René Clausen Concordia Choir conductor for 34 years. Third conductor in the Choir's 98 year history.

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...these students are so talented, so highly motivated, and extremely well trained... Paul Phoenix
The King's Singers

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I can't ever remember hearing a better choir in my life.
- Bob Chilcott

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Concordia Choir is easily up to demanding task, The Concordia Choir may well have produced the season's finest choral singing.
- Ken Keuffel Jr.
The Arizona Daily Star

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The Concordia Choir is a unique, world-class institution, one of the finest a cappella groups on the planet. Director René Clausen has built on a tradition extending back many decades, creating an extraordinary musical experience at each concert. The technical perfection achieved by these young singers is thrilling in itself; but to hear that perfection put into the service of great artistry-- this is what makes every Concordia Choir concert unforgettable.
George Hanson, Conductor
Tucson Symphony Orchestra

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I love the music of René Clausen and his choir. This should be a priority on every music enthusiast's calendar as this fine choir only appears in Arizona every five years.
- Charles Bruffy, Artistic Director
Phoenix Chorale