Ph.D., Business Administration (Marketing), New Mexico State University
M.B.A., Bryant University
B.S., Marketing, Roger Williams University
Dr. Jiani Jiang is currently an assistant professor of marketing in the Offutt School of Business at Concordia College. She earned her Ph.D. in business administration with a concentration in marketing from New Mexico State University. Dr. Jiang’s research focuses on cross-cultural branding, digital marketing, and luxury consumption. Her work has been published in refereed journals and academic conference proceedings. Dr. Jiang has experience teaching a variety of marketing courses, such as Principles of Marketing, Consumer Behavior, Social Media Marketing, Entrepreneurial Marketing, Green Marketing, Retail Management, Advertising, and International Marketing.