Do you notice how messages are shared and enjoy telling stories? Do you think strategically about ways to solve problems? Are you obsessed with social media or the wealth of information technology provides? 

You may be ready for a career in marketing. Marketing is an essential component for all organizations. More than just advertising and sales, marketing revolves around the creation, communication, and promotion of offerings to clients and customers. It combines strategic thinking, knowledge of your audience and creative bandwidth to help clients solve real-world problems.

A career in marketing can follow several paths: 

  • Content marketing professionals utilize the vast amount of information at our fingertips to share thought leadership and gain leads. 
  • Marketing analysts work for consulting firms and agencies, looking at trends to help businesses bring a new product to market or better understand their clients and prospects. 
  • Project managers take the many moving and often complex parts of a marketing campaign and see them through to completion. 
  • Social media strategists utilize the latest trends to engage audiences and create brand awareness on platforms like Twitter, Facebook, LinkedIn, Instagram, Snapchat and more. 
  • Marketing directors and chief marketing officers take overall goals and develop them into a companywide strategy to gain new leads and customers, share a brand’s story and launch new products.

Degree Requirements and Courses

Required Courses

Additional Requirements

Recommended supporting courses:

Business majors must choose at least one concentration (12-23 credits)

BUSN 316 may be used as a substitute for BUSN 315 only in the following concentrations: healthcare administration, healthcare financial management, healthcare leadership, or long-term care administration.

It is recommended that students take MATH 121 OR MATH 203 prior to economics and accounting courses. The agribusiness, economics, finance, and management information systems concentrations require MATH 121 - Calculus I.


Agribusiness Concentration

Agribusiness and Applied Economics (AGEC) courses are offered at NDSU. Concentration requires 14-18 credits.


Requires 12-13 credits.

Finance Concentration

Requires 12-13 credits.

Healthcare Administration Concentration

Requires 15-16 credits.

Healthcare Financial Management Concentration (with certificate)

Requires 22 credits.

Healthcare Leadership Concentration (with certificate)

Requires 22 credits.

Long-Term Care Administration Concentration (with certificate)

Requires 25-27 credits.

Management Concentration

Requires 12-13 credits.

Management Information Systems Concentration

Requires 20 credits.

Marketing Concentration

Requires 12-13 credits.

Entrepreneurial Mindset Undergraduate Academic Certificate

This certificate program will allow all interested students to explore the exciting field of an entrepreneurial approach to identifying and solving problems, to navigating uncertainty, and to decision-making. This approach can benefit anyone in any discipline or career path. Although it is housed in the Offutt School of Business, there are no business prerequisites for any of the courses.

The requirements for an Entrepreneurial Mindset Undergraduate Academic Certificate are 9 credits: 

Abby Sharpe '19 on Studying Marketing

To me, marketing is the perfect mixture of personal interactions and logistical planning. I love the creativity involved with marketing. The challenge of always thinking of new ways to reach your target market, or even new ways to reach a new segment of the market, is constantly intriguing.

The Offutt School of Business Difference

The marketing concentration program at the Offutt School of Business is hands-on. You’ll learn practical skills, apply your classroom learnings through collaborative projects and network with marketing professionals through internship opportunities.

Courses like accounting, management, finance and more will help you develop a business foundation. This will put you one step ahead in your career search, coupling your marketing experience with essential business competencies and ethical leadership principles. After all, the best marketing strategy works hand in hand with overarching business goals. 

Graduate Success

What about after graduation? Graduates have become directors of marketing and sales, marketing strategists, market analysts, brand managers, directors of analytics and more. Some work at large organizations like Target Corp., 3M, IBM, Microsoft and Thompson Reuters. Others have joined marketing agencies or used their experience to launch their own startups. Countless Cobber alumni have stayed connected to the college, allowing their experiences to further impact students. For example, Jodi Duncan '90 is a Concordia graduate who is currently the president of Flint Group while teaching a digital marketing course in the Offutt School of Business.

Global, Ethical, Entrepreneurial

Founded on the pillars of transformative leadership, global engagement, ethical decision-making and entrepreneurial mindset, the Offutt School of Business is dedicated to sending into society thoughtful and informed business leaders with a strong moral compass. Our students attend classes in a state-of-the-art facility and participate in cutting-edge curriculum that allows them to think critically and network globally.

Related Stories

2 Min Read

Leadership Leverage

Ethan Linder ’20 honed his leadership skills as a community relations intern at Sanford Health and president of Concordia’s Hockey Club.

Continue Reading
3 Min Read

Engaging in Entrepreneurship

Max Mona ’21 helped find a solution for an international airport that led to a shuttle service for consumers.

Continue Reading

Carol M. Hedberg

Office Assistant for Budgets and Events Offutt School of Business (Office)