By Averie Nurmi, The Concordian
On move-in day last August, while first-year students were moving into their dorm rooms, Cannon Miller and Eliza McIntyre were starting something that would become more popular than they expected. Now, the two serve as Concordia’s official Social Media Ambassadors, creating high-energy videos that highlight campus life and bring different student groups into the spotlight.
And the craziest part? It all kind of just… happened.
Miller had just met campus photographer Penny Burns. Around the same time, Burns approached McIntyre, whom she already knew through family connections and Trollwood Performing Arts. Burns told McIntyre she wanted her to be on camera for a move-in day video. McIntyre’s response? Immediate yes.
But Penny wanted another “theater kid” to join her. McIntyre pointed her straight to Miller.
Their first videos, move-in day and homecoming, were mostly for entertainment. They interviewed students, made jokes, and captured the excitement of big campus events. The videos gained online traction with the Concordia community, the move-in video gaining 11,200 views and homecoming amassing 16,200. Soon, they were invited back to film more. Eventually, they were officially hired and given titles: Social Media Ambassadors.
- Cannon and Eliza hit a high note with the Concordia Opera!
- Cannon and Eliza keep it cool at the Cobber Winter Classic!
- Cannon and Eliza bring Cobber spirit to life with the Concordia Cheer Team!
For more Cannon and Eliza, check out Concordia's Instagram: @concordia_mn!